Public relations goes hand in hand with marketing and events by using the power of the media to get your message out about your business. After all, if you have a great event or promotion and no one knows about it, is it really effective? But PR is also an ongoing effort to raise and maintain awareness of your brand. It’s about having your chef on television every month, being quoted in industry stories, writing guest columns, or being the bold faced name in a hot blog entry.
When it’s done right, public relations is cheaper and more powerful than any advertising you can buy. At Tin Can Marketing, we have the experience and relationships to identify and secure media opportunities. We work closely with our clients to develop unique story ideas that will showcase their brands and also resonate with reporters. And as former journalists, we know how to work with media to get them the details they need on deadline.
Public Relation Services
- Develop story ideas and media strategies
- Provide media training
- Write press releases
- Distribute to hundreds of Arizona media contacts
- Secure story placements and follow through with details
